How to migrate your physical business to the digital world in 7 days
30-Second Summary
A step-by-step action plan for hardware stores, clothing stores, and services wanted to start selling online now.
Many businesses die waiting for the "perfect moment" to digitize. The truth is "done is better than perfect". You can have a functional digital presence selling in a week if you put aside initial perfectionism.
The 7-Day "Digital Sprint" Plan
Day 1-2: Catalog & Content
Don't want to upload your 500 products. Choose the "Top 20" (Pareto Law: 20% of products give 80% of sales). Take decent photos with your phone, good light, and neutral background. Write short descriptions.
Day 3: Platform & Domain
Buy your domain (yourcompany.com). Hire development. At Codealtix we have "Fast-Track" plans where we set up the base structure in 24hs.
Day 4-5: Payments & Shipping
Create your MercadoPago (or Stripe) account. Define shipping zones (e.g., "Free shipping in Montevideo, cost X to the interior"). Configure it on the web.
Day 6: Trial by Fire
Ask 3 friends to try to buy. Is the process understood? Does the confirmation email arrive? Fix errors.
Day 7: LAUNCH! 🚀
Announce it on your networks, WhatsApp statuses, and at your store's door. Offer a "Digital Inauguration" coupon (e.g., WEBNOW10).
Remember: A website under construction doesn't sell. A published website, even if simple, does.